New logo

[iSign]

Nice designs Heath.

+1

 

[GAC05]

Mine fails at most of the advice already given, but I think more than one winning layout has already been posted so this was just for the practice.


wayne k
guam usa

 

[stoneandtle]

Ok, I took a lot of the advice offered. I removed the vehicle and the "extra" stuff that didn't seem necessary like the "certified installers" tag.

I think this is pretty basic, but gets the point across without being too specific. I went with a flying rock that hits a surface above the logo to show protection from 'what' and changed the keyphrase to "SURFACE PROTECTION FILM" so as to be not specific to vehicles (mentioned in one of the posts as being too specific to a particular product which I have to agree with).

The armadillo one looks really good though...that one has a lot of potential. And the one with the orange center with the peelback looks pretty cool too!

How do either of these look?

 

[stoneandtle]

Thanks guys...had to play a little more.

ARMORdillo....or rat armor?

This is really creative!

 

[Dave Drane]

Mine fails at most of the advice already given, but I think more than one winning layout has already been posted so this was just for the practice.


wayne k
guam usa

Nice Wayne, but a graphic car is what it needs. You are on the right track by far!

 

[Locals Find!]

Ok, I took a lot of the advice offered. I removed the vehicle and the "extra" stuff that didn't seem necessary like the "certified installers" tag.

I think this is pretty basic, but gets the point across without being too specific. I went with a flying rock that hits a surface above the logo to show protection from 'what' and changed the keyphrase to "SURFACE PROTECTION FILM" so as to be not specific to vehicles (mentioned in one of the posts as being too specific to a particular product which I have to agree with).

The armadillo one looks really good though...that one has a lot of potential. And the one with the orange center with the peelback looks pretty cool too!

How do either of these look?

I like #3 I would only make one small change I would change "surface" to "Vehicle" or put "Vehicle Surface"

Then I think you got it.

 

[iSign]

Ok, I took a lot of the advice offered. I removed the vehicle and the "extra" stuff that didn't seem necessary like the "certified installers" tag.

I think this is pretty basic, but gets the point across without being too specific. I went with a flying rock that hits a surface above the logo to show protection from 'what' and changed the keyphrase to "SURFACE PROTECTION FILM" so as to be not specific to vehicles (mentioned in one of the posts as being too specific to a particular product which I have to agree with).

The armadillo one looks really good though...that one has a lot of potential. And the one with the orange center with the peelback looks pretty cool too!

How do either of these look?

I'm sure you want the truth, so they are not working...

nobody in the world will ever know that thing is a rock... lose the rock...

The font has been distorted to death.. lose the distortion on the T and A... I mean we all like properly proportioned T and A, right? fix it!

A tag line above the primary copy? I don't think so...

 

[AUTO-FX]

Avery Nano-fusion uses a VERY similar rock-bounce graphic in their marketing material - I dont know if that might present a conflict...are you using their film?

 

[signmeup]

Tiki that second one reminds me of the work the guy on Blambot does. Very nice indeed.

 

[signmeup]

Are we in need of a design contest? Seems quite a few want to play here.

 

[Jillbeans]

Heath, I like what you did.
Tiki, outstanding as ever.
Stone, have you read anything that anyone has suggested?
It looks like the same typed text.
No contrast on the first one and no appeal on any of them.
Not trying to be mean, just being honest.

 

[stoneandtle]

Heath, I like what you did.
Tiki, outstanding as ever.
Stone, have you read anything that anyone has suggested?
It looks like the same typed text.
No contrast on the first one and no appeal on any of them.
Not trying to be mean, just being honest.

I know nobody likes that text, but I'm having a tough time leaving it for some reason. What can I say...I like blocky characters - but at the same time, I need to push beyond and think in more fluid terms. I'll start from scratch and ditch the font.

And, YES, please be honest! I don't want sugar coated comments, thanks!

 

[stoneandtle]

Avery Nano-fusion uses a VERY similar rock-bounce graphic in their marketing material - I dont know if that might present a conflict...are you using their film?

Yes, it's actually the reason I put it on there. I took a gamble that most on this board haven't seen their marketing material, so I was curious what everyone thought of something like this (although I will say this is a very rough version of how they use it). Didn't seem to go over well with most here. I figured if it did go over well here I could contact Avery and see if they had a problem with it, or create an alternative to it. But, like I said, it didn't go over well here anyway. I didn't think the third one was that bad...the two raised letters offered a bridge point that represented the 'film' with a description right below it. I changed it to 'surface' instead of vehicle because in the marketing course I was part of the idea was to try to market this film beyond vehicles - like elevators, hub caps, bar tops, etc.

Back to the drawing board this time...

 

[artsnletters]

Couple more ideas

those are bitchen!!! Solid concepts!
Tim

 

[stoneandtle]

I went back and added the shield into the logo. I created a second version with the "A" at normal height, since I've been drilled more than a few times on changing character size. However, I kind of like the larger "A".

This getting any better?

 

[iSign]

much better in my opinion...

show us with a real "O" in that same font & size, then convert to outlines, and node edit to remove the circular knock out of the O center, and replace with the shield shape.. add "protection" text... this one could stand alone in black & white too

 

[stoneandtle]

much better in my opinion...

show us with a real "O" in that same font & size, then convert to outlines, and node edit to remove the circular knock out of the O center, and replace with the shield shape.. add "protection" text... this one could stand alone in black & white too

Doing it like that looks weird to me...like trying to put a square peg in a round hole? It adds a lot of open space above the top part of the "O". And if I bring the shield up over the top of the "O" it ends up cutting the top off of it so to speak and looks really weird. Seems better to let your eye fill in the "O" details without the "O" actually being there to me...

But, I must be heading in the right direction, because now my friends think it's too boring LOL

 

[WrapperX]

I can barely see the car and the blue is too light. Just my two cents.

I didn't even know there was a car in there at first glance.

 

[stoneandtle]

Here's a different version with the regular "O".

And one with an outline around the shield in the "O".

Added more space around the "O" in the last one.

The "O" with the shield inside is growing on me the more I look at it...

 

[Jillbeans]

Better.....but
That's an awfully weak looking font for something you want to appear strong, like armor.